Privacy Policy

We are delighted that you have shown interest in our company. Data protection is an exceptionally high priority for managing AMTECH. Using our official webpage is possible without any indication of personal data; however, if a data subject wants to use special enterprise services via our website, processing of personal data could become necessary. If the processing of personal data is required and there is no statutory basis for such processing, we generally obtain consent from the data subject.

The processing of personal data, such as the name, address, e-mail address, or telephone number of a data subject, shall always be in line with the General Data Protection Regulation (GDPR) and the country-specific data protection regulations applicable to AMTECH. Using this data protection declaration, our enterprise wants to inform the general public of the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed, utilizing this data protection declaration, of the rights to which they are entitled.

As the controller, AMTECH has implemented numerous technical and organizational measures to ensure the complete protection of personal data processed through this website. However, Internet-based data transmissions may have security gaps, so absolute protection may not be guaranteed. For this reason, every data subject can transfer personal data to us via alternative means, e.g., by telephone.

1. Definitions
The data protection declaration of AMTECH is based on the terms used by the European legislator for adopting the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, customers, and business partners. To ensure this, we would like first to explain the terminology used.

In this data protection declaration, we use, among other things, the following terms:

a) Personal data
Personal data is information about an identifiable natural person (“data subject”). An identifiable natural person can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

b) The data subject
The data subject is any identified or identifiable natural person whose personal data is processed by the controller responsible.

c) Processing
Processing is any operation or set of functions that are performed on personal data or stages of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction.

d) Restriction of processing
Restriction of processing is the marking of stored personal data to limit their processing in the future.

e) Profiling
Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain unique aspects relating to a natural person, in particular, to analyze or predict characteristics concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location or movements.

f) pseudonymization
Pseudonymization is the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or controller responsible for the processing
The controller or controller responsible for the processing is the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data, where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor
A processor is a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

i) Recipient
The recipient is a natural or legal person, public authority, agency, or another body, to which the personal data are disclosed, whether a third party or not. However, public officers who may receive personal data in the framework of a particular inquiry by Union or Member State law shall not be regarded as recipients; those public authorities’ processing of those data shall comply with the applicable data protection rules according to the purposes of the processing.

j) Third party
Third-party is a natural or legal person, public authority, agency, or body other than the data subject, controller, processor, and persons who, under the direct authority of the controller or processor, are authorized to process personal data.

k) Consent
Consent of the data subject is any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which they, by a statement or by explicit affirmative action, signify agreement to the processing of personal data relating to them.

2. Name and Address of the controller
Controller for the General Data Protection Regulation (GDPR), other data protection laws applicable in Member states of the European Union, and other provisions related to data protection are:

American Technologies AMTECH d.o.o.
Petra Preradovića 1
43000 Bjelovar, Croatia
Phone: +385 1 78 40 100
Email:
Website: www.amtech.hr

3. Name and Address of the Data Protection Officer
The Data Protection Officer of the controller is:
DPO
American Technologies AMTECH d.o.o.
Petra Preradovića 1
43000 Bjelovar, Croatia
Phone: +385 1 78 40 100
Email:
Website: www.amtech.hr

Any data subject may, at any time, contact our Data Protection Officer directly with all questions and suggestions concerning data protection.

4. Cookies
The Internet pages of AMTECH use cookies. Cookies are text files stored in a computer system via an Internet browser.

Many Internet sites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This allows visited Internet sites and servers to differentiate the individual browser of the data subject from other web browsers containing further cookies. The unique cookie ID can recognize and identify a specific Internet browser.

Through cookies, AMTECH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

Using a cookie, the information and offers on our website can be optimized with the user in mind. Cookies allow us, as previously mentioned, to recognize our website users. The purpose of this recognition is to make it easier for users to utilize our website. The website user that uses cookies, e.g., does not have to enter access data each time the website is accessed because the website takes this over, and the cookie is thus stored on the user’s computer system. Another example is the cookie of a shopping cart in an online shop. The online store remembers the articles a customer places in the virtual shopping cart via a cookie.

The data subject may, at any time, prevent the setting of cookies through our website using a corresponding setting of the Internet browser used and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted anytime via an Internet browser or other software. This is possible in all popular Internet browsers. If the data subject deactivates the setting of cookies in the Internet browser used, not all functions of our website may be entirely usable.

5. Collection of general data and information
The website of AMTECH collects a series of general data and information when a data subject or automated system calls up the website. This available data and information are stored in the server log files. Collected may be (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-websites, (5) the date and time of access to the Internet site, (6) an Internet protocol address (IP address), (7) the Internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using this general data and information, AMTECH does not draw any conclusions about the data subject. Instead, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website as well as its advertisement, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack. Therefore, AMTECH analyses anonymously collected data and information statistically, intending to increase our enterprise’s data protection and security and ensure optimal safety for the personal data we process. The anonymous data of the server log files are stored separately from all personal data provided by a data subject.

6. Registration on our website
The data subject can register on the controller’s website by indicating personal data. The respective input mask used for the registration determines which personal data are transmitted to the controller. The personal data entered by the data subject are collected and stored exclusively for internal use by the controller and for his purposes. The controller may request transfer to one or more processors (e.g., a parcel service) that also use personal data for an internal purpose attributable to the controller.

By registering on the controller’s website, the IP address—assigned by the Internet service provider (ISP) and used by the data subject—the registration date and time are also stored. The storage of this data takes place against the background that this is the only way to prevent the misuse of our services and, if necessary, to make it possible to investigate committed offenses. Insofar as the storage of this data is required to secure the controller, this data is not passed on to third parties unless there is a statutory obligation to pass on the data or if the transfer serves the aim of criminal prosecution.

The registration of the data subject, with the voluntary indication of personal data, is intended to enable the controller to offer the data subject contents or services that may only be offered to registered users due to the nature of the matter. Registered persons are free to change the personal data specified during the registration or delete them entirely from the controller’s data stock.

The data controller shall, at any time, provide information upon request to each data subject as to what personal data are stored about the data subject. In addition, the data controller shall correct or erase personal data at the request or indication of the data subject insofar as there are no statutory storage obligations. A Data Protection Officer designated in this data protection declaration and the entirety of the controller’s employees are available to the data subject in this respect as contact persons.

7. Subscription to our newsletters
Users can subscribe to our enterprise’s newsletter on the AMTECH website. The input mask used for this purpose determines what personal data are transmitted and when the controller orders the newsletter.

AMTECH regularly informs its customers and business partners using a newsletter about enterprise offers. The data subject may only receive the enterprise’s newsletter if (1) the data subject has a valid e-mail address and (2) the data subject registers for the newsletter shipping. A confirmation e-mail will be sent to the e-mail address registered by a data subject for the first time for newsletter shipping, for legal reasons, in the double-opt-in procedure. This confirmation e-mail is used to prove whether the owner of the e-mail address as the data subject is authorized to receive the newsletter.

During the registration for the newsletter, we also store the IP address of the computer system assigned by the Internet service provider (ISP) and used by the data subject at the time of the registration, as well as the date and time of the registration. The collection of this data is necessary to understand the (possible) misuse of the e-mail address of a data subject at a later date, and it, therefore, serves the aim of the legal protection of the controller.

The personal data collected as part of a registration for the newsletter will only be used to send our newsletter. In addition, subscribers to the newsletter may be informed by e-mail as long as this is necessary for the operation of the newsletter service or a registration in question, as this could be the case in the event of modifications to the newsletter offer or the event of a change in technical circumstances. There will be no transfer of personal data from the newsletter service to third parties. The subscription to our newsletter may be terminated by the data subject at any time. The consent to the storage of personal data, which the data subject has given for shipping the newsletter, may be revoked at any time. For revocation of consent, a corresponding link is found in each newsletter. It is also possible to unsubscribe from the newsletter at any time directly on the controller’s website or to communicate this to the controller differently.

8. Newsletter-Tracking
The newsletter of AMTECH contains so-called tracking pixels. A tracking pixel is a miniature graphic embedded in such e-mails, sent in HTML format to enable log file recording and analysis. This allows a statistical analysis of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, AMTECH may see if and when a data subject opened an e-mail and which links in the e-mail were called up by data subjects.

Such personal data collected in the tracking pixels contained in the newsletters are stored and analyzed by the controller to optimize the shipping of the newsletter, as well as to adapt the content of future newsletters even better to the interests of the data subject. These personal data will not be passed on to third parties. Data subjects are at any time entitled to revoke the separate declaration of consent issued through the double-opt-in procedure. After a revocation, these personal data will be deleted by the controller. AMTECH automatically regards a withdrawal from receiving the newsletter as a revocation.

9. Contact possibility via the website
The website of AMTECH contains information that enables quick electronic contact with our enterprise and direct communication with us, including a general address of the so-called electronic mail (e-mail address). If a data subject contacts the controller by e-mail or via a contact form, the personal data transmitted by the data subject are automatically stored. Personal data transmitted voluntarily by a data subject to the controller are stored for processing or contacting the subject. There is no transfer of this personal data to third parties.

10. Comments function in the blog on the website
AMTECH allows users to leave individual comments on individual blog contributions on a blog on the controller’s website. A blog is a web-based, publicly-accessible portal through which one or more people called bloggers or web bloggers may post articles or write down thoughts in so-called blogposts. Third parties may usually comment on blog posts.

Suppose a data subject leaves a comment on the blog published on this website. In that case, the comments made by the data subject are also stored and published, as well as information on the commentary date and the user’s (pseudonym) chosen by the data subject. In addition, the IP address assigned by the Internet service provider (ISP) to the data subject is also logged. This storage of the IP address takes place for security reasons and in case the data subject violates the rights of third parties or posts illegal content through a given comment. The storage of these personal data is, therefore, in the own interest of the data controller so that he can exculpate in the event of an infringement. This collected personal data will only be passed to third parties if such a transfer is required by law or serves the aim of the defense of the data controller.

11. Subscription to comments in the blog on the website
Third parties may subscribe to the statements made in the blog of AMTECH. In particular, there is the possibility that a commenter subscribes to the comments following his comments on a specific blog post.

Suppose a data subject decides to subscribe to the option. In that case, the controller will send an automatic confirmation e-mail to check the double opt-in procedure as to whether the owner of the specified e-mail address decided in favor of this option. The option to subscribe to comments may be terminated at any time.

12. Routine erasure and blocking of personal data
The data controller shall process and store the subject’s data only for the period necessary to achieve the purpose of storage or as far as this is granted by the European legislator or other legislators in laws or regulations to which the controller is subject.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased by legal requirements.

13. Rights of the data subject
a) Right of confirmation
Each data subject shall have the right granted by the European legislator to obtain confirmation from the controller as to whether personal data concerning him or she are being processed. Suppose a data subject wishes to avail himself of this right of confirmation. In that case, they may, at any time, contact our Data Protection Officer or another controller employee.

b) Right of access
Each data subject shall have the right granted by the European legislator to obtain free information about their data stored at any time and a copy from the controller. Furthermore, the European directives and regulations grant the data subject access to the following information:

the purposes of the processing;
the categories of personal data concerned;
the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations;
Where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period;
the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing of personal data concerning the data subject, or to object to such processing;
the existence of the right to complain with a supervisory authority;
where the personal data are not collected from the data subject, any available information as to their source;
the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved and the significance and envisaged consequences of such processing for the data subject.
Furthermore, the data subject shall have a right to obtain information on whether personal data are transferred to a third country or an international organization. Where this is the case, the data subject shall have the right to be informed of the appropriate safeguards relating to the transfer.

If a data subject wishes to avail himself of this right of access, they may contact our Data Protection Officer or another controller employee.

c) Right to rectification
Each data subject shall have the right granted by the European legislator to obtain from the controller without undue delay the rectification of inaccurate personal data concerning them. Taking into account the purposes of the processing, the data subject shall have the right to have incomplete personal data completed, including providing a supplementary statement.

If a data subject wishes to exercise this right to rectification, they may, at any time, contact our Data Protection Officer or another employee of the controller.

d) Right to erasure (Right to be forgotten)
Each data subject shall have the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay, and the controller shall have an obligation to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:

Personal data are no longer necessary for collecting or otherwise processing purposes.
The data subject withdraws consent to which the processing is based according to point (a) of Article 6(1) of the GDPR or issue (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
The data subject objects to processing under Article 21(1) of the GDPR. There are no overriding legitimate grounds for the processing or the data matters to the processing under Article 21(2) of the GDPR.
Personal data have been unlawfully processed.
The personal data must be erased for compliance with a legal obligation in Union or Member State law to which the controller is subject.
Personal data have been collected about the offer of information society services referred to in Article 8(1) of the GDPR.
Suppose one of the reasons above applies, and a data subject wishes to request the erasure of personal data stored by AMTECH. In that case, they may at any time contact our Data Protection Officer or another employee of the controller. The Data Protection Officer of the AMTECH or another employee shall promptly ensure that the erasure request is complied with immediately.

Where the controller has made personal data public and is obliged under Article 17(1) to erase the personal data, the controller, taking account of available technology and the cost of implementation, shall take reasonable steps, including technical measures, to inform other controllers processing the personal data that the data subject has requested the erasure by such controllers of any links to, or copy or replication of, those personal data, as far as processing is not required. The Data Protection Officer of AMTECH or another employee will arrange the necessary measures in individual cases.

e) Right of restriction of processing
Each data subject shall have the right granted by the European legislator to obtain from the controller restriction of processing where one of the following applies:

The accuracy of the personal data is contested by the data subject for a period enabling the controller to verify the accuracy of the personal data.
The processing is unlawful, and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
The controller no longer needs personal data for processing. Still, they are required by the data subject for the establishment, exercise, or defense of legal claims.
The data subject has objected to processing under Article 21(1) of the GDPR pending the verification of whether the controller’s legitimate grounds override those of the issue.
Suppose one of the conditions above is met, and a data subject wishes to request the restriction of the processing of personal data stored by AMTECH. In that case, they may contact our Data Protection Officer or another controller employee. The Data Protection Officer of AMTECH or another employee will arrange the restriction of the processing.

f) Right to data portability
Each data subject shall have the right granted by the European legislator to receive the personal data concerning them, which was provided to a controller in a structured, commonly used, and machine-readable format. They shall have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent under point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract under point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or the exercise of official authority vested in the controller.

Furthermore, in exercising their right to data portability under Article 20(1) of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

To assert the right to data portability, the data subject may contact the Data Protection Officer designated by AMTECH or another employee at any time.

g) Right to object
Each data subject shall have the right granted by the European legislator to object, on grounds relating to their particular situation, at any time, to the processing of personal data concerning them, which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on these provisions.

AMTECH shall no longer process the personal data in the event of an objection unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject or for the establishment, exercise, or defense of legal claims.

Suppose AMTECH processes personal data for direct marketing purposes. In that case, the data subject shall have the right to object to processing personal data concerning them for such marketing. This applies to profiling to the extent that it relates to such direct marketing. If the subject data objects to AMTECH for processing for direct marketing purposes, AMTECH will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to their particular situation, to object to the processing of personal data concerning them by AMTECH for scientific or historical research purposes or statistical purposes under Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

The data subject may contact the Data Protection Officer of AMTECH or another employee to exercise the right to object. In addition, the data subject is free in using information society services, notwithstanding Directive 2002/58/EC, to use their right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling
Each data subject shall have the right granted by the European legislator not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning them, or similarly significantly affects them, as long as the decision (1) is not is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or (3) is not based on the data subject’s explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and a data controller, or (2) it is based on the data subject’s explicit consent, AMTECH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view and contest the decision.

Suppose the data subject wishes to exercise the rights concerning automated individual decision-making. In that case, they may contact our Data Protection Officer of AMTECH or another controller employee at any time.

I) Right to withdraw data protection consent
Each data subject shall have the right granted by the European legislator to withdraw their consent to the processing of their data at any time.

Suppose the data subject wishes to exercise the right to withdraw the consent. In that case, they may contact our Data Protection Officer of AMTECH or another controller employee at any time.

14. Data protection for applications and the application procedures
The data controller shall collect and process applicants’ data for the application procedure. The processing may also be carried out electronically. This is the case, particularly if an applicant submits corresponding application documents by e-mail or using a web form on the website to the controller. If the data controller concludes an employment contract with an applicant, the submitted data will be stored to process the employment relationship in compliance with legal requirements. Suppose no employment contract is concluded with the applicant by the controller. In that case, the application documents shall be automatically erased two months after notification of the refusal decision, provided that no other legitimate interests of the controller are opposed to the erasure. Another legitimate interest in this relation is, e.g., a burden of proof in a procedure under the General Equal Treatment Act (AGG).

15. Data protection provisions about the application and use of Facebook
On this website, the controller has integrated components of the enterprise Facebook. Facebook is a social network.

A social network is a place for social meetings on the Internet, an online community that usually allows users to communicate with each other and interact in a virtual space. A social network may serve as a platform for exchanging opinions and experiences or enable the Internet community to provide personal or business-related information. Facebook allows social network users to include the creation of private profiles, upload photos, and network through friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, United States. If someone lives outside the United States or Canada, the controller is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up to one of the individual pages of this Internet website, which is operated by the controller and into which a Facebook component (Facebook plug-ins) was integrated, the web browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Facebook component from Facebook through the Facebook component. An overview of all the Facebook Plug-ins may be accessed at https://developers.facebook.com/docs/plugins/. During this technical procedure, Facebook is made aware of what specific sub-site of our website was visited by the data subject.

Suppose the data subject is logged in at the same time on Facebook. In that case, Facebook detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-site of our Internet page was visited by the data subject. This information is collected through the Facebook component and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, e.g., the “Like” button, or if the data subject submits a comment, then Facebook matches this information with the personal Facebook user account of the data subject and stores the personal data.

Through the Facebook component, Facebook always receives information about a visit to our website by the data subject whenever the data subject is logged in simultaneously on Facebook during the call-up to our website. This occurs regardless of whether the data subject clicks on the Facebook component. If such a transmission of information to Facebook is not desirable for the data subject, they may prevent this by logging off from their account before a call-up to our website is made.

The data protection guideline published by Facebook, available at https://facebook.com/about/privacy/, provides information about Facebook’s collection, processing, and use of personal data. In addition, it is explained there what setting options Facebook offers to protect the data subject’s privacy.

16. Data protection provisions about the application and use of Google AdSense
On this website, the controller has integrated with Google AdSense. Google AdSense is an online service that allows advertising placement on third-party sites. Google AdSense is based on an algorithm that selects advertisements displayed on third-party sites to match the content of the respective third-party site. Google AdSense allows interest-based targeting of the Internet user, which is implemented using generating individual user profiles.

The operating company of Google’s AdSense component is Alphabet Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

The purpose of Google’s AdSense component is the integration of advertisements on our website. Google AdSense places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Alphabet Inc. is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google AdSense component is integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google AdSense component for online advertising and the settlement of commissions to Alphabet Inc. During this technical procedure; the enterprise Alphabet Inc. gains knowledge of personal data, such as the IP address of the data subject, which serves Alphabet Inc., among other things, to understand the origin of visitors and clicks and subsequently create commission settlements.

The data subject may, as stated above, prevent the setting of cookies through our website at any time using a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser would also prevent Alphabet Inc. from setting a cookie on the information technology system of the data subject. Additionally, cookies already used by Alphabet Inc. may be deleted anytime via a web browser or other software.

Furthermore, Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in web pages to enable a log file recording and a log file analysis through which a statistical analysis may be performed. Based on the embedded tracking pixels, Alphabet Inc. can determine if and when a data subject opened a website and which links were clicked on by the data subject. Tracking pixels serve, among other things, to analyze the flow of visitors on a website.

Through Google AdSense, personal data and information—including the IP address necessary for collecting and accounting for the displayed advertisements—is transmitted to Alphabet Inc. in the United States of America. These personal data will be stored and processed in the United States of America. Alphabet Inc. may disclose the collected personal data through this technical procedure to third parties.

Google AdSense is further explained under the following link https://www.google.com/intl/en/adsense/start/.

17. Data protection provisions about the application and use of Google Analytics (with anonymization function)
On this website, the controller has integrated the component of Google Analytics (with the anonymizer function). Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data about the behavior of visitors to websites. A web analysis service collects, among other things, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and to carry out a cost-benefit analysis of Internet advertising.

The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

For web analytics through Google Analytics, the controller uses the application “_gat. _anonymize”. Using this application, the IP address of the data subject’s Internet connection is abridged by Google and anonymized when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the collected data and information, among other things, to evaluate the use of our website and to provide online reports, which show the activities on our websites, and to provide other services concerning the use of our Internet site.

Google Analytics places a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this Internet site, which is operated by the controller and into which a Google Analytics component was integrated, the Internet browser on the information technology system of the data subject will automatically submit data through the Google Analytics component for online advertising and the settlement of commissions to Google. During this technical procedure, the enterprise Google gains knowledge of personal information, such as the IP address of the data subject, which serves Google, among other things, to understand the origin of visitors and clicks and subsequently create commission settlements.

The cookie stores personal information, such as the access time, the location from which the access was made, and the data subject’s frequency of visits to our website. With each visit to our Internet site, personal data, including the IP address of the Internet access used by the data subject, will be transmitted to Google in the United States of America. Google stores this personal data in the United States of America. Google may pass the personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time using a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser would also prevent Google Analytics from setting a cookie on the information technology system of the data subject. In addition, cookies already used by Google Analytics may be deleted anytime via a web browser or other software programs.

In addition, the data subject can object to a collection of data generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such. For this purpose, the data subject must download a browser add-on under the link https://tools.google.com/dlpage/gaoptout and install it. This browser add-on tells Google Analytics through JavaScript that any data and information about the visits of Internet pages may not be transmitted to Google Analytics. The installation of the browser add-ons is considered an objection by Google. If the information technology system of the data subject is later deleted, formatted, or newly installed, then the data subject must reinstall the browser add-ons to disable Google Analytics. Suppose the browser add-on was uninstalled by the data subject or any other person attributable to their sphere of competence or is disabled. In that case, it is possible to execute the reinstallation or reactivation of the browser add-ons.

Further information and Google’s applicable data protection provisions may be retrieved under https://www.google.com/intl/en/policies/privacy/ and http://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the following Link https://www.google.com/analytics/.

18. Data protection provisions about the application and use of Google Remarketing
On this website, the controller has integrated Google Remarketing services. Google Remarketing, a feature of Google AdWords, allows an enterprise to display advertising to Internet users who have previously resided on the enterprise’s site. Therefore, integrating Google Remarketing enables an enterprise to create user-based advertising and thus show relevant advertisements to interested Internet users.

The operating company of the Google Remarketing services is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States.

The purpose of Google Remarketing is the insertion of interest-relevant advertising. Google Remarketing allows us to display ads on the Google network or other websites, which are based on individual needs and matched to the interests of Internet users.

Google Remarketing sets a cookie on the information technology system of the data subject. The definition of cookies is explained above. With the cookie setting, Google enables a recognition of the visitor to our website if he calls up consecutive web pages, which are also a member of the Google advertising network. With each call-up to an Internet site on which Google Remarketing has integrated the service, the data subject’s web browser identifies automatically with Google. During this technical procedure, Google receives personal information, such as the IP address or the surfing behavior of the user, which Google uses, among other things, for the insertion of interest-relevant advertising.

The cookie stores personal information, e.g., the Internet pages visited by the data subject. Each time we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. Google stores this personal data in the United States of America. Google may pass the personal data collected through the technical procedure to third parties.

The data subject may, as stated above, prevent the setting of cookies through our website at any time using a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, cookies already in use by Google may be deleted anytime via a web browser or other software programs.

In addition, the data subject can object to the interest-based advertising by Google. For this purpose, the data subject must call the link to www.google.de/settings/ads and make the desired settings on each Internet browser the data subject uses.

Further information and the actual data protection provisions of Google may be retrieved at https://www.google.com/intl/en/policies/privacy/.

19. Data protection provisions about the application and use of Google AdWords
On this website, the controller has integrated Google AdWords. Google AdWords is a service for Internet advertising that allows the advertiser to place ads in Google search engine results and the Google advertising network. Google AdWords allows an advertiser to pre-define specific keywords, with the help of which an ad on Google’s search results is only displayed when the user utilizes the search engine to retrieve a keyword-relevant search result. In the Google Advertising Network, the ads are distributed on relevant web pages using an automatic algorithm, taking into account the previously defined keywords.

The operating company of Google AdWords is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.

The purpose of Google AdWords is to promote our website by including relevant advertising on the websites of third parties and in the search engine results of the search engine Google the insertion of third-party advertising on our website.

If a data subject reaches our website via a Google ad, a conversion cookie is filed on the information technology system of the data subject through Google. The definition of cookies is explained above. A conversion cookie loses its validity after 30 days and is not used to identify the data subject. If the cookie has not expired, the conversion cookie is used to check whether specific sub-pages, e.g., the shopping cart from an online shop system, were called up on our website. Through the conversion cookie, both Google and the controller can understand whether a person who reached an AdWords ad on our website generated sales, executed, or canceled a sale of goods.

Google uses the data and information collected through the conversion cookie to create visit statistics for our website. These visit statistics are used to determine the total number of users served through AdWords ads to ascertain each ad’s success or failure and optimize our ads in the future. Neither our organization nor other Google AdWords advertisers receive information from Google that could identify the data subject.

The conversion cookie stores personal information, e.g., the Internet pages visited by the data subject. Each time we visit our Internet pages, personal data, including the IP address of the Internet access used by the data subject, is transmitted to Google in the United States of America. Google stores this personal data in the United States of America. Google may pass the personal data collected through the technical procedure to third parties.

The data subject may, at any time, prevent the setting of cookies by our website, as stated above, using a corresponding setting of the Internet browser used and thus permanently deny the setting of cookies. Such a setting of the Internet browser would also prevent Google from placing a conversion cookie on the information technology system of the data subject. In addition, a cookie set by Google AdWords may be deleted at any time via the Internet browser or other software programs.

The data subject can object to the interest-based advertisement of Google. Therefore, the data subject must access from each of the browsers by using the link www.google.de/settings/ads and setting the desired settings.

Further information and Google’s applicable data protection provisions may be retrieved at https://www.google.com/intl/en/policies/privacy/.

20. Data protection provisions about the application and use of Instagram
On this website, the controller has integrated components of the service Instagram. Instagram is a service that may be qualified as an audio-visual platform, which allows users to share photos and videos and disseminate such data in other social networks.

The operating company of the services offered by Instagram is Instagram LLC, 1 Hacker Way, Building 14, First Floor, Menlo Park, CA, UNITED STATES.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which an Instagram component was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Instagram component of Instagram. During this technical procedure, Instagram became aware of what specific sub-page of our website was visited by the data subject.

Suppose the data subject is logged in at the same time on Instagram. In that case, Instagram detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-page of our Internet page was visited by the data subject. This information is collected through the Instagram component and is associated with the respective Instagram account of the data subject. Suppose the data subject clicks on one of the Instagram buttons integrated into our website. In that case, Instagram matches this information with the personal Instagram user account of the data subject and stores the personal data.

Instagram receives information via the Instagram component that the data subject has visited our website, provided that the data subject is logged in at Instagram at the time of the call to our website. This occurs regardless of whether the person clicks the Instagram button. If such a transmission of information to Instagram is not desirable for the data subject, they can prevent this by logging off from their Instagram account before a call-up to our website is made.

Further information and the applicable data protection provisions of Instagram may be retrieved under https://help.instagram.com/155833707900388 and https://privacycenter.instagram.com/policy/.

21. Data protection provisions about the application and use of LinkedIn
The controller has integrated components of the LinkedIn Corporation on this website. LinkedIn is a web-based social network that enables users with existing business contacts to connect and make new business contacts. Over 400 million registered people in more than 200 countries use LinkedIn. Thus, LinkedIn is currently the largest platform for business contacts and one of the most visited websites in the world.

The operating company of LinkedIn is LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, UNITED STATES. Privacy Policy Issues Wilton Plaza, Wilton Place, Dublin 2, Ireland, is responsible for privacy matters outside the UNITED STATES LinkedIn Ireland.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a LinkedIn component (LinkedIn plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to the download of a display of the corresponding LinkedIn component of LinkedIn. Further information about the LinkedIn plug-in may be accessed at https://developer.linkedin.com/plugins. During this technical procedure, LinkedIn learned what specific sub-page of our website was visited by the data subject.

Suppose the data subject is logged in simultaneously on LinkedIn. In that case, LinkedIn detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-page of our Internet page was visited by the data subject. This information is collected through the LinkedIn component and associated with the respective LinkedIn account of the data subject. Suppose the data subject clicks on one of the LinkedIn buttons integrated.

In that case, LinkedIn assigns this information to the personal LinkedIn user account of the data subject and stores the personal data.

LinkedIn receives information via the LinkedIn component that the data subject has visited our website, provided that the data subject is logged in at LinkedIn at the time of the call-up to our website. This occurs regardless of whether the person clicks the LinkedIn button. If such a transmission of information to LinkedIn is not desirable for the data subject, then they may prevent

Nt this by logging off from their LinkedIn account before a call-up to our website is made.

LinkedIn provides, under https://www.linkedin.com/psettings/guest-controls, the possibility to unsubscribe from e-mail messages, SMS messages, and targeted ads, as well as the ability to manage ad settings. LinkedIn also uses affiliates such as Eire, Google Analytics, BlueKai, DoubleClick, Nielsen, Comscore, Eloqua, and Lotame. The set of such cookies may be denied under https://www.linkedin.com/legal/cookie-policy. The applicable privacy policy for LinkedIn is available at https://www.linkedin.com/legal/privacy-policy. The LinkedIn Cookie Policy is available at https://www.linkedin.com/legal/cookie-policy.

22. Data protection provisions about the application and use of Twitter
On this website, the controller has integrated components of Twitter. Twitter is a multilingual, publicly-accessible microblogging service on which users may publish and spread so-called ‘tweets,’ e.g., short messages, which are limited to 140 characters. These short messages are available for everyone, including those not logged on to Twitter. The tweets are also displayed to so-called followers of the respective user. Followers are other Twitter users who follow a user’s tweets. Furthermore, Twitter allows you to address a broad audience via hashtags, links, or retweets.

The operating company of Twitter is Twitter, Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, UNITED STATES.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a Twitter component (Twitter button) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding Twitter component of Twitter. Further information about the Twitter buttons is available at https://about.twitter.com/de/resources/buttons. During this technical procedure, Twitter learns what specific sub-page of our website was visited by the data subject. The purpose of integrating the Twitter component is to retransmit the contents of this website to allow our users to introduce this web page to the digital world and increase our visitor numbers.

Suppose the data subject is logged in at the same time on Twitter. In that case, Twitter detects with every call-up to our website by the data subject and for the entire duration of their stay on our Internet site, which the data subject visited a specific sub-page of our Internet page. This information is collected through the Twitter component and associated with the respective Twitter account of the data subject. Suppose the data subject clicks on one of the Twitter buttons integrated into our website. In that case, Twitter assigns this information to the personal Twitter user account of the data subject and stores the personal data.

Twitter receives information via the Twitter component that the data subject has visited our website, provided that the data subject is logged in on Twitter at the time of the call-up to our website. This occurs regardless of whether the person clicks on the Twitter component. If such a transmission of information to Twitter is not desirable for the data subject, they may prevent this by logging off from their Twitter account before a call-up to our website is made.

The applicable data protection provisions of Twitter may be accessed at https://twitter.com/privacy?lang=en.

23. Data protection provisions about the application and use of Xing
On this website, the controller has integrated components of XING. XING is an Internet-based social network that enables users to connect with existing business contacts and create new ones. Individual users can create a personal profile of themselves at XING. Companies may, e.g., create company profiles or publish jobs on XING.

The operating company of XING is XING AG, Dammtorstraße 30, 20354 Hamburg, Germany.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a XING component (XING plug-in) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding XING component of XING. Further information about the XING plug-in may be accessed at https://dev.xing.com/plugins. During this technical procedure, XING learned what specific sub-page of our website was visited by the data subject.

Suppose the data subject is logged in simultaneously on XING. In that case, XING detects with every call-up to our website by the data subject—and for the entire duration of their stay on our Internet site—which specific sub-page of our Internet page was visited by the data subject. This information is collected through the XING component and associated with the respective XING account of the data subject. Suppose the data subject clicks on the XING button integrated into our Internet site, e.g., the “Share”-control. In that case, XING assigns this information to the personal XING user account of the data subject and stores the personal data.

XING receives information via the XING component that the data subject has visited our website, provided that the data subject is logged in at XING at the time of the call to our website. This occurs regardless of whether the person clicks on the XING component. If such a transmission of information to XING is not desirable for the data subject, they can prevent this by logging off from their XING account before a call-up to our website is made.

The data protection provisions published by XING, available under https://www.xing.com/privacy, provide information on XING’s collection, processing, and use of personal data. In addition, XING has published privacy notices for the XING share button under https://www.xing.com/app/share?op=data_protection.

24. Data protection provisions about the application and use of YouTube
On this website, the controller has integrated components of YouTube. YouTube is an Internet video portal that enables publishers to set video clips and other users free of charge, providing free viewing, review, and commenting. YouTube allows you to publish all kinds of videos to access both full movies and TV broadcasts, as well as music videos, trailers, and videos made by users via the Internet portal.

The operating company of YouTube is YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, UNITED STATES. YouTube, LLC is a subsidiary of Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, UNITED STATES.

With each call-up to one of the individual pages of this Internet site, which is operated by the controller and on which a YouTube component (YouTube video) was integrated, the Internet browser on the information technology system of the data subject is automatically prompted to download a display of the corresponding YouTube component. Further information about YouTube may be obtained at https://www.youtube.com/yt/about/. During this technical procedure, YouTube and Google learned what specific sub-page of our website was visited by the data subject.

If the data subject is logged in on YouTube, YouTube recognizes with each call-up a sub-page containing a YouTube video in which the subject visited a specific sub-page of our Internet site. This information is collected by YouTube and Google and assigned to the respective YouTube account of the data subject.

YouTube and Google will receive information through the YouTube component that the data subject has visited our website if the data subject at the time of the call to our website is logged in on YouTube; this occurs regardless of whether the person clicks on a YouTube video or not. If transmitting this information to YouTube and Google is not desirable for the data subject, the delivery may be prevented if the subject logs off from their YouTube account before a call-up to our website is made.

YouTube’s data protection provisions, available at https://www.google.com/intl/en/policies/privacy/, provide information about the collection, processing, and use of personal data by YouTube and Google.

25. Payment Method: Data protection provisions about the use of Stripe as a payment processor
On this website, the controller has integrated components by Stripe. Stripe is an online payment service provider. Stripe offers the possibility to make virtual payments via credit cards.

The operating company of Stripe is Stripe, Inc., 185 Berry Street, Suite 550
San Francisco, CA 94107.

If the data subject chooses “Stripe” as the payment option during the ordering process in our online shop, the data will be transmitted automatically to Stripe. By selecting this payment option, the data subject agrees to share personal data required for payment processing.

The personal data exchanged with Stripe is the purchase sum and e-mail address, which are both necessary for payment processing. The transmission of data is aimed at payment processing and fraud prevention. The controller will also provide Stripe with other personal data if a legitimate interest in the information exists. The personal data exchanged between Stripe and the data subject shall be transmitted by Stripe to the economic agencies. This transmission is intended for identity and creditworthiness checks.

If necessary, Stripe will pass on personal data to affiliates and service providers or subcontractors to the extent required to fulfill contractual obligations or to process the data in the order.

The data subject can revoke the consent to handling personal data at any time from Stripe. A revocation shall not affect personal data, which must be processed, used, or transmitted by (contractual) payment processing.

The applicable data protection provisions of Stripe may be retrieved under https://stripe.com/at/privacy.

26. Legal basis for the processing
Art. 6(1) lit. a GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. Suppose the processing of personal data is necessary for the performance of a contract to which the data subject is a party, as is the case, for example, when processing operations are necessary for the supply of goods or to provide any other service. In that case, the processing is based on Article 6(1) lit. b GDPR. The same applies to such processing operations, which are necessary for carrying out pre-contractual measures, for example, concerning inquiries concerning our products or services. Is our organization subject to a legal obligation by which processing of personal data is required, such as to fulfill tax obligations? The processing is based on Art? 6(1) lit. c GDPR. In rare cases, the processing of personal data may be necessary to protect the vital interests of the data subject or another natural person. For example, this would be the case if a visitor were injured in our organization, and his name, age, health insurance data or other vital information would have to be passed on to a doctor, hospital, or another third party. Then the processing would be based on Art. 6(1) lit. d GDPR. Finally, processing operations could be based on Article 6(1) lit. f GDPR. This legal basis is used for processing operations that are not covered by any of the above-mentioned legal grounds if the processing is necessary for the legitimate interests pursued by our organization or by a third party, except where such interests are overridden by the interests or fundamental rights and freedoms of the data subject which require protection of personal data. Such processing operations are particularly permissible because the European legislator specifically mentions them. He considered that a legitimate interest could be assumed if the data subject is a client of the controller (Recital 47 Sentence 2 GDPR).

27. The legitimate interests pursued by the controller or by a third party
Where the processing of personal data is based on Article 6(1) lit, F GDPR, our legitimate interest is to carry out our business in favor of the well-being of all our employees and shareholders.

28. Period for which the personal data will be stored
The criteria used to determine the period of storage of personal data is the respective statutory retention period. After the expiration of that period, the corresponding data is routinely deleted as long as it is no longer necessary to fulfill the contract or initiate a contract.

29. Provision of personal data as a statutory or contractual requirement; Requirement necessary to enter into a contract; Obligation of the data subject to provide the personal data; possible consequences of failure to provide such data
We clarify that the provision of personal data is partly required by law (e.g., tax regulations) or can also result from contractual provisions (e.g., information on the contractual partner). Sometimes it may be necessary to conclude a contract that the data subject provides us with personal data, which we must subsequently process. The data subject is, for example, obliged to provide us with personal data when our organization signs a contract with them. The non-provision of personal data would mean that the contract with the data subject could not be concluded. Before the data subject provides personal data, the data subject must contact our Data Protection Officer. Our Data Protection Officer clarifies to the data subject whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data and the consequences of non-provision of the personal data.

30. Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.

Inspired by Values, Realizing a Vision.